Get the free stuff coming before the baby comes! A baby shower might get you started, but why not have a few extra things lying around?
Get free samples for parents to be. You can even sign up someone else if you want to. Expecting parents can always benefit from receiving some free stuff. Expecting mothers will appreciate samples and gifts for the new baby.
I definitely recommend ordering the free baby magazine as well as the Enfamil offers. You will see different things you can request after you sign up.