My Father had a rough childhood but always did his best with me. He was abused and went through things no one should have to. Even though he didn’t have a good Father he broke the cycle and was great to me. He taught me how to be the Father I am today and I am lucky for that.

Eighty-six percent of dads spend more time with their children today than their own fathers did with them, but a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors such as drug use, truancy, and criminal activity compared to children who have uninvolved fathers.

DreamWorks Animation donated their time, talent and resources for the campaign, which features footage and characters from the Kung Fu Panda 3 film. In the upcoming film, Po, the franchise protagonist, reunites with his long-lost birth father. The story highlights the special relationship between father and son and shows the unique challenges that Po is able to overcome with the love and support of his father.