I’ve been racking my brain for a while now about how to get a successful as well as fair “referral” promotion. I am obsessed with stats and growth, as well as rewarding our awesome Facebook fans that make it possible.

I think I have finally come up with a system that can work. This is another test run, but I think it will work out. Not only will we be rewarding EXISTING fans, but also those who are NEW and those who REFER people to us!

For our January 2011 referral contest I will be giving away 2 iPod Shuffles. If this goes well I will do more/bigger prizes for February!

Here are the ‘rules’ the best I can explain them.

January Referral Contest

Two lucky Facebook fans will receive an iPod shuffle (your color choice!)

Each Facebook fan can comment below and state they are a fan.

If you are a NEW fan you comment that you are a new fan and state the name of the person who referred you.

So basically existing fans can enter once stating they are a fan and new fans can enter once by stating they are a new fan and the name of person who referred them.

This way each new fan you refer will get you an entry. So you will get one entry for being a fan, and essentially one entry for each person you refer.

I will randomly pick the winners. If the winner is an existing member I will award them the prize and select one more random person. If I pick a NEW member the new member and the person who referred them WINS!

Sound fair?

Note: Entries must be left on the comments BELOW, not on our Facebook wall. Any entries on our FB wall will not be counted, it’s too hard to track that.

Anyone breaking the rules, entering multiple times falsely, creating fake profiles will not be allowed to enter. All winners will be verified.

The referral contest is open to residents in the US. Entries are valid through January 31st at 11:59 PM PST.

My contest winners are always contacted via email. The winner(s) will have 48 hours to respond before a new winner is selected.